How I Leveraged AWIN for Orange County CBD to Generate £15k in Sales on CBD Day

In this case study, I’ll take you through the journey of how I used the AWIN affiliate network to drive over £15,000 in sales for Orange County CBD, one of the leading CBD brands in the UK, by strategically aligning our marketing efforts with National CBD Day in August.

Erik Fera

9/21/20243 min read

About Orange County CBD

Orange County CBD is a premium brand offering high-quality, lab-tested CBD products. Known for its innovation and customer trust, the brand focuses on producing everything from oils and edibles to balms and skincare. Our challenge was to capitalize on a specific event—CBD Day, celebrated on August 8th each year, to boost brand awareness and maximize sales through affiliate marketing channels.

The Strategy: Leveraging AWIN for CBD Day

To achieve our ambitious sales goal, I decided to use AWIN, a leading global affiliate network, as our primary channel for driving traffic and conversions. AWIN is a robust platform that connects advertisers and publishers, making it perfect for reaching a diverse and relevant audience.

Here’s how I developed a results-driven affiliate marketing strategy:

1. Selecting High-Quality Affiliates

The success of any affiliate campaign hinges on selecting the right partners. AWIN provides access to a wide range of affiliates across different verticals, so I handpicked affiliates that aligned with the CBD industry and wellness niche. This included:

  • CBD bloggers and review sites: Trusted by CBD consumers, these affiliates generate content focused on product recommendations and education.

  • Health and wellness influencers: Influencers and content creators with a strong following in wellness were key for product awareness.

  • Coupon and deal sites: These affiliates helped us reach price-sensitive customers looking for the best CBD deals on CBD Day.

2. Building a Strong Offer

Knowing that competition would be fierce on CBD Day, I collaborated with the marketing team to create an irresistible offer exclusive to affiliate partners:

  • 20% off sitewide for CBD Day

  • Special bundle deals, which offered extra value to consumers

  • Free shipping for orders above a certain threshold

We also created a unique discount code to track affiliate sales on AWIN. This clear and attractive offer was designed to stand out in a crowded market and drive immediate action.

3. Creating Custom Affiliate Assets

To support affiliates in promoting Orange County CBD, I provided custom banners, pre-written email copy, and social media content tailored to CBD Day. These assets were optimized for SEO and conversion, with clear CTAs leading to the promotional landing page.

4. SEO and Content Alignment

Understanding the power of SEO and content marketing, I worked closely with affiliates to ensure their CBD-related content was optimized for CBD Day 2023. Blog posts, product reviews, and listicles were tailored to answer the most common search queries around CBD, health benefits, and deals. The focus was on keywords like:

  • "Best CBD deals for CBD Day"

  • "CBD products UK discount"

  • "Orange County CBD reviews"

This SEO-first approach ensured that the affiliates' content ranked well in search engines during this high-traffic period, driving even more organic sales through AWIN.

Results: Over £15,000 in Sales

Our strategy paid off, delivering impressive results:

  • Over £15,000 in sales generated from AWIN affiliate channels during the CBD Day promotion.

  • 500+ transactions tracked through affiliate links within the 48-hour period surrounding CBD Day.

  • 30% increase in site traffic driven by the affiliates’ blogs, social media, and deal posts, helping build long-term brand visibility.

  • A 10% increase in affiliate partnerships, with new high-performing affiliates eager to join future campaigns after seeing the success of CBD Day.

Key Takeaways: What Worked

1. Timely Campaign Execution

Leveraging CBD Day, a high-relevance event for the product, created urgency and excitement. Affiliates were motivated to promote the campaign, knowing it would resonate with their audience at this particular moment.

2. Choosing the Right Affiliates

By carefully selecting affiliates that specialize in the CBD and wellness niche, I ensured we targeted a warm audience already interested in CBD products. The affiliates acted as trusted voices, leading to higher conversion rates.

3. Attractive Offers and Exclusive Promotions

Offering a significant discount (20% off sitewide) with exclusive bundles gave customers an incentive to purchase during the limited time frame. This exclusivity helped our affiliates convert traffic into sales more effectively.

4. Collaborating with Affiliates on Content

Working closely with affiliates on content and SEO strategies ensured that Orange County CBD was well-positioned during CBD Day. This collaboration extended the campaign’s reach beyond paid traffic, tapping into organic searches for CBD-related content.

Conclusion

The campaign was a huge success, highlighting the power of a well-executed affiliate marketing strategy combined with event-based promotions. AWIN provided the perfect platform to scale our affiliate partnerships and generate significant revenue for Orange County CBD.

By taking advantage of CBD Day and strategically aligning our offers, content, and affiliate relationships, I was able to deliver over £15,000 in sales in a short period, setting a new benchmark for future campaigns.

For brands looking to maximise their e-commerce potential, affiliate marketing through AWIN proves to be a scalable, high-impact strategy—especially when tied to key events like CBD Day.

This case study showcases how I applied affiliate marketing expertise to deliver real-world results, demonstrating my ability to create and execute performance-driven e-commerce campaigns. Whether you’re a brand looking to increase sales or an affiliate marketer seeking proven strategies, this is a template for success.

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